搜索引擎超级碗，你也能参加
February 28th, 2008 by inway
昨夜，第一次搜索引擎超级碗大赛已经落幕。
但是你也有机会在未来的SMX中国大会上参与这样的超级碗大赛。以下是本次大赛题目选登，测试一下你自己，可以答对多少题，是否有机会和Google的Matt Cutts一较高下。
这里蕴含不少搜索引擎历史典故、和人物趣闻，由赢时代的合作伙伴Search Engine Land团队出题。比赛中，代表SEM专家的团队说了一句话，可见问题的难度，当他看到Danny Sullivan问完某个问题之后，也再查答案，不禁说了一句“看到 Danny也在找答案，我感觉舒服了一些”。全场大笑，呵呵。
In 1997, the webmaster of the Federation Of American Scientists was upset with with search engine for indexing only 10 percent of his pages?
- Infoseek
- AltaVista
- Lycos
What does the search button on Ask say?
- Ask
- Search
- Web Search
Google first got ads in what year?
- 1998
- 1999
- 2000
The Sunday Times sent a legal request for which news search engine to stop crawling its content:
- Excite NewsTracker
- News Index
- Wired Newsbot
Which search engine first sold sponsored links?
- GoTo
- Open Text
- Excite
One of the first lawsuits over trademark terms in meta tags was filed in 1997 by:
- Oppedahl & Larson
- Terri Welles
- Playboy
In 1997, Northern Light debuted what way of grouping results into similar categories?
- NLgroups
- Category Clusters
- Custom Search Folders
What does the search button on Google say?
- Search
- Google Search
- I’m Feeling Lucky
The Open Directory Project was originally called
- Dmoz
- GnuHoo
- NewHoo
The FTC issued guidelines on how sponsored links should be labeled in what year?
- 2001
- 2002
- 2003
What was the code name for Microsoft’s first search engine launched with Inktomi back in 1997?
- Yukon
- Alaska
- Shiloh
Which search engine means expert in Gaelic?
- Lycos
- Teoma
- Inktomi
The term “Googlebomb” was coined in what year?
- 2000
- 2001
- 2002
AdSense was originally a product name of what company?
- AdSonar
- Kaltix
- Applied Semantics
What does the search button on Live Search say?
- Search
- Live Search
- Web Search
It was the Google update that came before Florida
- Eagle
- Exeter
- Esmeralda
The predecessor to Google Webmaster Central, Google Sitemaps, launched when?
- March 2005
- June 2005
- August 2005
Steve Kirsch founded
- Lycos
- Excite
- Infoseek
What did ICE from Excite stand for?
- Intelligent Clustering Enhancement
- Intelligent Concept Extraction
- Internal Connectivity Extraction
Which university is credited with creating early search tool ARCHIE?
- McGill University
- Stanford University
- University Of Illinois at Urbana-Champaign
What search engine is tied with Microsoft for 4% global search market share?
- Ask
- Baidu
- Naver
What was the server name that hosted the original Yahoo?
- akebono
- weboracle
- jerryslist
Early search tool Veronica stands for:
- Very Easy Rodent-Oriented Net-wide Index to Computerized Archives
- Virtually Everything Rounded-up Online In Computer Archives
- Nothing
What color was Jeeves’ tie?
- Black
- Blue
- Red
What’s the most popular search engine in Russia?
- Yandex
- RuSearch
When did Wired publish “GOOGLEMANIA!” as the cover story?
- February 2004
- March 2004
- June 2004
When did Google break the 1 billion page index barrier?
- July 1999
- June 2001
- January 2002
Google’s first data center was designed by:
- A rocket scientist
- A nuclear physicist
- A brain surgeon
What was the first web crawler called?
- WWWWanderer
- WWWWorm
- JumpStation
What Google product did Ask report in their blog that they had a problem with?
- Google News Search
- A Pen
- Gmail
What search engine filed (twice) for an IPO, but failed to go public?
- AltaVista
- Excite
- InfoSeek
What search engine pioneered customized news alerts?
- Excite
- Northern Light
What animal did Google replace PageRank algorithms with?
- Pigeons
- Platypus
- Gopher
Which search engine was the first to go beyond mere links and include descriptions in search results?
- InfoSeek
- Excite
- Lycos
Clarissa is a search engine for which country?
- Switzerland
- Belgium
- France
What day did Yahoo launch its own crawler search engine?
- Feburary 5, 2004
- February 12, 2004
- February 17, 2004
What famous SEO challenge was launched in 2004?
- miserable failure
- more than evil
- nigritude ultramarine
When did Google stop reporting index size on the home page?
- Aug 2005
- Sept 2005
- Oct 2005
Which search engine name is based on a Lakota legend about a trickster spider?
- Lycos
- Inktomi
- Teoma
In 1995, Jerry Yang set the “Yahoo Priority Queue” as a way for marketers to get fast consideration of directory submissions. What word did you have to put after your email when submitting?
- (Yahoo)
- (Jerry)
- (Priority)
What does the search button on Yahoo say?
- Search
- Web Search
- Yahoo Search
What happened to Jeeves
- Encased on carbonite
- Was blown up
- Lost on safari
答案？请在这里寻找。
SMX 搜索引擎超级碗 搜索引擎历史典故全球搜索大会随想
August 25th, 2007 by inway
今天，最后一个Danny Show终于在圣何塞落下大幕。
这个Show说的就是SES大会，从1999年起，SES大会（搜索引擎战略大会）几乎就是Danny Sullivan和Chris Sherman的大会，正是他们两位的影响力和魅力，推动着这个SES大会的成长，以及他们的搜索引擎观察网站（Search Engine Watch）。所以对于我们这些对SES有深厚感情的人来说，SES圣何塞大会就是最后的Danny Show。因为从今天开始，Danny Sullivan和Chris Sherman正式挥别SES大会。
我们也和Danny及Chris在同一个时间挥别了SES。
是的，未来，我们将不再使用SES中国的名号。我把这个看成是从战略（Strategies）到营销（Marketing）的转变。
未来的Danny Sullivan和Chris Sherman将和他们早期的搜索引擎观察团队重新出发，用新的热情和面貌再次为全球营销业界贡献更好的内容。Search Engine Land是他们的新天地，而Search Marketing Expo （SMX ）是他们的新会议。
未来的我们，将由新的公司来服务中文网络营销业界，新的公司叫互动时代，互动时代将继承timev品牌和timev作为传媒所拥有的所有资源。赢时代是我们的中文品牌，经营网络营销门户网站、系列网络营销会议并随会议出版会员网络营销杂志《赢时代》。搜索引擎营销大会Search Engine Marketing Conference & Expo （Search Expo）是我们的新会议。
无论是SMX还是Search Expo，与SES相比，都是从战略向营销的转变。如何使用何种战略，网站对于任何类型的组织机构、公司行号、个人来说都是营销的新领域。而服务的目标都是一样，不论是广告主、广告公司、SEOer还是SEMer，在英文里面我都把他们统称为Marketer。两个搜索营销大会可以有很多的想象。
从我们来说，我们很清楚自己的方向和目标。
在SES厦门结束后的那个月里，我和Jon一起去了香港，回程往香港机场的路上，拍到了一个户外广告牌。借用一下他们的口号(Slogan)，这就是我们方向和目标的最好写照，也能回答什么是Search Expo搜索引擎营销大会。
未来的搜索引擎营销大会，目标就是中国核心、亚洲立足、联通世界。会议的内容始终关注互联网简体中文面向中国市场的营销和英文面向全球市场的营销。会议将走遍亚洲各国家和地区，同时将吸引全球的广告主和搜索营销专家参与到这一亚洲区域会议中来。而我们的第一站就是北京。
我们要做的还有很多，赢时代将协助点石互动推动“点石大会Dunsh World”和“点石聚会Dunsh Day”的发展，赢时代也会关注香港、台北、汉城、东京、马尼拉、新加坡行业的发展并于相关组织建立战略伙伴关系。
而SES，我相信也会延续他们在北美和欧洲的脚步，我的好朋友Kevin Ryan现在是SES会议的舵手，而另一个好兄弟Mike Grehan也已经正式出任SES London的大会主席。
全球搜索大会还将持续发展，我们都有一个共同点，就是我们更看重经验分享，也相信经验分享就是最好的营销，我们都不欢迎产品发布式的公关演讲，也邀请所有的与会人员和我们一起来监督并维护这一原则。
Chris Sherman 点石大会 Danny Sullivan 赢时代 Kevin Ryan Mike Grehan Search Expo SES SMX 搜索引擎营销大会